Broadcast Media, ICT-Generated Public Opinion and Political Accountability in Africa


1.The University of Cambridge

2. The University of Nairobi

3. The University of Zambia



Politics and Interactive Media in Africa (PIMA) examines whether and how Africans, particularly the poorest and least politically enfranchised, use new communication technologies and interactive broadcast media to voice their opinion and to engage in and contribute to public debate, and the effects of this on political practice and accountability. Through detailed case studies in Kenya and Zambia, the project critically interrogates the much heralded potential for new digital communications and liberalised media sectors to promote more responsive democratic governance, with a keen eye for turning project insights into relevance for policymakers, media houses, journalists and development organisations.

This 18-month (October 2012 to April 2014) collaborative project brings together researchers from the Universities of Cambridge, Nairobi and Zambia and the Centre for Policy Dialogue in Lusaka, working closely with select broadcast stations and other stakeholders.

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